About The Formation
The Formation is the world's home for women who love Formula 1. It was built by women, for women. We bring fans together on race weekends, at premium experiences from London to Miami, and through an international network that keeps the conversation going between races.
42% of F1 fans are women. There was no space made for them, so we created one.
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COMMUNITY: a group with a shared passion for motorsports
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PERFORMANCE: elite, fun-loving, ambitious and culturally sharp
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MOVEMENT: not an event, but a moment in motorsport history
Amy Mansell
Amy, our founder, has spent two decades in Formula 1 sponsorship, partnerships and fan engagement. She led the Elemis and Aston Martin partnership that brought the sport its first official beauty brand. Over the years she saw the same thing again and again: women loved F1 but often experienced it alone. She founded The Formation to change that, with a lasting home for the 42% of fans the sport had yet to build for.
Natalie Pinkham
Natalie, board adivsor, is one of the defining voices of modern Formula 1. She began in the pit lane for BBC Radio 5 Live in 2011 and joined Sky Sports F1 in 2012. Since then she has become a central part of its coverage, including hosting The F1 Show. Beyond F1 she has presented tennis, rugby, football and the Isle of Man TT, and she appeared as herself in the 2025 film F1.
Silvia Schweiger
Silvia, board advisor, is a marketing strategist with more than 20 years in motorsport. At RTR Sports Marketing she works directly with brands on F1 and MotoGP partnerships, from choosing the right property and structuring the deal to tying each partnership to commercial results. She also teaches on the Master in Motorsport Marketing at 24ORE Business School and is a respected voice in the industry.
Katharina Nowak
Katharina, board advisor, became President of the Formula 1 Miami Grand Prix in 2025, at 28. That made her the youngest president of a Formula 1 race. Originally from Vienna, she joined the Miami Dolphins and Hard Rock Stadium in 2019. She went on to lead the race's business operations, Formula 1 relations and partnerships before taking the top job at one of the sport's most iconic events.
Natalie Neal
Natalie, board advisor, is the Founder and CEO of NKrush, which helps organisations succeed in the global motorsport ecosystem. She brings deep commercial insight from across teams, partners and the wider industry.
Your questions, our answers
Find more information about brand and values.
Why was The Formation Started?
Why was The Formation Started?
Our founder, Amy Mansell, spent two decades working in Formula 1 sponsorship and partnerships. Over and over she saw women who loved the sport but experienced it alone. They wanted people to go to races with, a place to talk through a race weekend, and connections inside the industry. The Formation is the answer to that.
Why women, why now?
Why women, why now?
Women make up 42% of F1's global fanbase and three in four of its new fans. The experiences around the sport haven't kept pace with that. We're building them.
Who is behind The Formation?
Who is behind The Formation?
Amy Mansell leads The Formation. She's supported by an advisory board drawn from across the sport: broadcaster Natalie Pinkham, Miami Grand Prix President Katharina Nowak, NKrush founder Natalie Neal and motorsport marketing strategist Silvia Schweiger.
What does the advisory board do?
What does the advisory board do?
Our advisors bring experience from teams, media, circuits and the commercial side of the sport. They shape our experiences, open doors across the paddock and make sure everything we build meets the standard the sport deserves.
Can my brand get involved?
Can my brand get involved?
Yes. We work with brands that share our ambition for women in motorsport. Get in touch at amy@wearetheformation.com to start the conversation.
How can I get involved beyond membership?
How can I get involved beyond membership?
Free members can volunteer at our events, and for our newsletter, Formation Dispatch, shares career stories and opportunities across the sport.